Surveillance demands growing significantly in North America - Report Exec

Surveillance demands growing significantly in North America

24 Sep 13

The most surveillance monitoring demands are coming from North America.

In a short span of time, many areas of the world have seen extensive acts of violence, driving security officials to improve their public safety strategies. One method many organizations are turning to is the integration of video surveillance into their security management system. Through this, guards believe they will be better able to identify and deter potential threats to their domain. According to new reports, surveillance services have seen significant demand increases, largely due to the growing dangers that are broadcasted in society.

Although security monitoring can help in some situations, many areas have raised their surveillance spending. According to a recent report by IHS, North America holds a definitive chunk of mobile surveillance market demand, accounting for 70 percent of all revenue. By 2017, the spending is expected to increase from $346.6 million to $489 million, a significant difference from the Europe, Middle East and Africa region with $116.2 million or Asia with $91.8 million by that time. This research accounts for monitoring available in public transit as well as other modes of transportation like school buses.

“The skew toward North America comes primarily through huge sales in the police car and school bus vertical markets,” IHS senior analyst for video surveillance David Green told SecurityInfoWatch. “This is something we’ve seen in each of the previous three editions of the research, but sales across these two verticals have pushed North America even further out in front.”

Many organizations are beginning to deploy the surveillance as a main means of threat prevention, however, many communities are having trouble accepting the constant monitoring. Because of the fear of terrorism, many cities have integrated cameras to watch the streets. Many times, this technology comes with facial recognition features that will identify numerous things about the person and speed up investigation procedures, according to CNN. This invasiveness is the main reason why so many people are concerned about the use of cameras. The erosion of privacy has made many skittish about the hardware despite the foretold benefits.

“The cameras make some people feel more secure, knowing that bad guys are being watched,” CNN reported. “But privacy advocates and other citizens are uneasy with the idea that Big Brother is monitoring their every public move.”

Promoting less invasiveness
Although surveillance can be an effective way to mitigate threats, security software has many similar benefits. The difference is that the software is not as obtrusive as the monitoring option. Here are a few ways that the software can serve businesses in a similar fashion to security cameras:

  • Tracking features
    The software gives security guards the ability to easily check-in visitors and ensure that everyone is properly admitted. An online feature can also be used for guest registration for organizations, informing security guards of whom to expect. This will help view any past incidents with the client and identify potential threats.
  • Future planning
    Many companies will review footage of various instances to ensure that it never happens again. However, with reporting tools, security guards can easily record every event and develop documents to identify any emerging trends. Plus, the guards won’t have to sit through hours of video to recall what occurred. This will help officials make better informed decisions and work more efficiently toward providing adequate security measures.
  • Notification and response
    One advantage to software over surveillance cameras is the ability to communicate with other staff members of the organization. If a threat were to appear, guards could send out the notification and increase their reaction time while also alerting authorities for added backup. This will not only save time, but it will also mitigate the danger sooner.

When it comes to prevention, security software provides the best route for businesses to prepare for potential emergencies. Although surveillance monitoring is being used more for cases, the software has numerous similar benefits and will help deter future incidents.